Charity and Mean Louie. As combinations go, it’s not an obvious one. But Mean Louie is more than just the obvious choice. In fact, the initial idea to make a Mediterranean inspired gin encompassed more than just sourcing botanicals. The strategy of this charity project is to get more people involved than just creating a drinking moment. Deciding to donate to charity is easy. It's choosing which charity to support that’s the hard part. Mean Louie’s final choice was heavily influenced by his love for dogs and the ability for everybody to enjoy every sense in life.
From the very first bottle Mean Louie’s Gin - Mediterranean sold since April 2016, Mean Louie has been giving € 0,50 to “Vrienden der Blinden”. With the funds, Mean Louie has been supporting the guide dog school, contributing to the training program of the dogs, dog food & healthcare equipment and infrastructure.